Here is the second installment of the series that examines the who, what, when, where, why and how of comic book collecting essentials. Last week, I literally took a cerebral look at the reason why we read comic books. This week, I look at a more grounded approach to why we fancy the funny books.
Do you know why you read comic books? You probably don’t think about it too much. You just pick up your books and enjoy them. Nothing more, nothing less. Right? But that’s why the fine people at this blog pay me the big bucks to do your thinking for you! Or is that Fox News? No matter, I hope to offer some more insight into this “why we read” question this week.
Editor's note: We pay Brandon in wookie porn.
Our individual learning styles aside, comic book collecting inspires very a fanatical fan base. I don’t want that to sound like a negative, that comic fans are militant or narrow-minded when it comes to our hobby. Something about comics books attract us to the medium. One of the most often quoted reasons is the escapism. Many say that comic books offer some form escapism for its readers. I don’t necessarily buy that reason hook, line and sinker. While I believe many do like the fantastical distraction comic books can provide from the curmudgeonly world we populate, I just don’t buy it as a viable reason for the success of the medium. If people are looking for an escape, they will find one whether they have an issue of Detective Comics sitting in front of them or not.
Here are five more reasons why I think people read comics beyond their brain:
1) Unique Format
Comic books do what they do best. Does that sound too Wolverine for you? Well, deal with it. No other medium blends the printed word and visuals quite like comic books do. Reading is a very personal activity, and when reading books, newspapers, magazines, or even this blog, a scene has to be acted out in your head. Comic books provide us with a visual that entices us to read a scene on many different levels. We have to pay attention to the attitude and cadence of the dialogue. We have to pay attention to the tone of the art work, inking, and coloring. We have to take in the context of the character interactions. Books don’t offer you information. Film and television can sometimes offer us too much information. With comics, it’s just right. Not to go back to the brain bit too much, but comic books exercise our brains! Fans like being challenged to formulate new ways of thinking about their characters. Up until recently, special effects in Hollywood just weren’t up to snuff for putting brilliant action scenes on the silver screen. Comic books were literally the only gig in town where you could see spectacular and otherworldly effects without having to break a leg fitting it into the budget. The unique format that comic books provide gives us just enough information for our brains to run wild.
Despite the perception of comic books as being one large superhero sausage party, there is quite a diverse range of titles available for readers out there. It is true that our market is dominated by the superhero genre. Looking at Diamonds top 100 sellers for the month of April 2008, I counted a total of ten titles that I would consider to not be in the superhero genre. Does that mean we all read superhero comics? Well, to a degree, I think the answer is yes. Does that mean all comic books are superhero comics? Absolutely not. If you flip through a copy of Previews, you will see a wide variety of non-superhero titles from all companies, not just the indie publishers. The diversity beyond superheroes is out there, and I think people would find titles they'd like if they would just look for them. Historically speaking, this medium has serviced the superhero quite well. But just because one genre is at the forefront doesn’t mean that there is no diversity in superhero books. Heavens no! There are so many books out there to try that if you can’t find a comic book you like, you are either an unhappy person who should probably leave the medium or you just hate America, Jesus, and Coca-Cola. The challenge for comic companies is to be fresh when presenting content. Many people think comics never change. While there may be some degree of merit to that argument, comic books routinely need to change in order to keep us interested!
Uh oh. The “C” word. Continuity is second only to the word “Liefeld” in generating heated debate within our community. Love it or hate it, continuity keeps us coming back time and time again to read our favorite titles. The very continuing nature of this medium speaks to its uniqueness. How many fictional TV shows can say they have been plugging along for forty or fifty years? Comic books place us, the ever inquisitive fans, in the position of always asking "what’s next?" For better or worse, we are afforded that opportunity around twelve times a year for as long as people continue to buy the comic. We like making connections to past story lines we have read because it makes our interest and understanding of the character stronger. Hey, remember that time the X-Men teamed up with the Micronauts? That was intense! Okay, so maybe it wasn’t, but we like making those connections and strengthening our bond with the title characters. Continuity allows us to do just that. Now, if only continuity would make Avengers fans love the New Avengers, the world would be a better place.
4) Amenable to Fan Feedback
Comic books have always been about the fans to a large degree. Despite what His Holiness Joe Quesada tells you, I think we fans have an unprecedented impact on the medium in this day and age. Back before Al Gore and Bill Nye the Science Guy created the Internet, letter pages brought fans closer to the creators of the books we read. Raise your hand if you have had a letter published in a book....don’t be shy. I have! Wasn’t that an amazing feeling? You bet your black-bagged Death of Superman it was! Nowadays, the Internet makes an even closer connection possible. It also has the danger of isolating fans even more. The letter pages have made a slow comeback in some books, whereas they have all but disappeared in others. Fans now have to go online to badger their favorite creators. This isn’t necessarily a bad thing, but the impersonal and sometimes nasty nature of the Internet can turn some creators away. At this point, I think the Internet is more positive than negative in the fan feedback column, but I have my doubts on the long-term impact of fan feedback via the Internet as long as every Newsarama poster begins each thread with, “first post.”
5) Comics Inspire Loyalty
All of the things I have talked about last week and this week lead me to my one conclusion as to why we read comic books. The sense of community and worth created by reading comic books inspires us to be hopelessly loyal to the medium. I use the term hopelessly because I think comic books are an addiction similar to alcoholism or voting for Ralph Nader. The very nature of collecting inspires our devotion. As much as many of you hated the Chuck Austen years, how many of you still purchased Uncanny and then adjectiveless X-Men while he wrote the book? Damn right you did. I can remember reading all of this, well, hate speech about his run online and finding it amusing that people just didn’t drop the book. “But I have a complete run!” they would cry. I would look down upon these lesser beings from my ivory tower and laugh. But I’m no better than they are. I believe I officially now have eleven issues of Jack of Fables on my computer desk that I still haven’t read. Just dropping the book sounds like such articulate, fluent logic until you have to apply it towards your own buying habits. In my defense, I love Fables and Willingham promised that Jack of Fables would start tying more into that book. That’s why I buy it even though I loathe reading it. But the loyalty goes beyond our buying patterns. We go online seeking others that feel the same way. We attend conventions where we can literally gorge ourselves on the medium with all of its excesses. We buy secondary merchandise like t-shirts and action figures. Face it, we’re just a loyal bunch.
Whew. Next week, I’ll return for my third article in this series. I plan on exploring the “what we read” question then.